Market Research
Knowing your competition and customer is essential to running a successful business. In this session, pupils will learn about different types of research, and then carry out their own secondary research.
Files available for download
- PowerPoint
- Lesson plan
- Supporting notes
- Customer profile worksheet
Activities
- Secondary Research (internet access needed for half the class)
Next Sessions
Session 1: Introduction
Session 2: Active travel
Session 3: Active travel 2
Session 4: Role Allocation
Session 5: Communication
Session 6: Challenges & Ideas
Session 7: Unique Selling Point
Session 8: Marketing Mix
Session 9: Market Research
Session 10: Colour & Branding
Session 11: Promotion
Session 12: Customer Care
Session 13: Finances
Sessions 14 & 15: Business Pitch
